With the advent of digital technology, companies have been asking customers to trust them in new and deeper ways. But that trust depends crucially on the available technologies being used with transparency, ethical practices, increased data privacy, and strengthened security.Not coincidentally, increasing investments in cybersecurity (74%), information security (64%), and consumer privacy (60%) are the top priorities for business leaders to demonstrate a commitment to building digital trust, according to a recent PwC survey of 311 executives from mid-to-large US companies. More than half of them (53%) strongly agree that innovation can be more effective than regulation in building stakeholder trust. That’s why nearly half (49%) have made significant changes in the last 12 months to the way their companies operate.
