Home > Cristina De Luca
Cristina de Luca is a journalist with a masters' degree in Marketing. The last 30 years of her career, Cristina dedicated to multi platform content within the IT and communication areas. De Luca was a reporter, editor and content director for News organisations such as the braziilain media Group Globo, IDG (IDC in Brazil), JB Media Group, O Dia and the internet news portal Terra. Cristina has been awarded six times the Comunique-se award in the categories IT and Specialists.
With the advent of digital technology, companies have been asking customers to trust them in new and deeper ways. But that trust depends crucially on the available technologies being used with transparency, ethical practices, increased data privacy, and strengthened security.Not coincidentally, increasing investments in cybersecurity (74%), information security (64%), and consumer privacy (60%) are the top priorities for business leaders to demonstrate a commitment to building digital trust, according to a recent PwC survey of 311 executives from mid-to-large US companies. More than half of them (53%) strongly agree that innovation can be more effective than regulation in building stakeholder trust. That’s why nearly half (49%) have made significant changes in the last 12 months to the way their companies operate.
The global smart buildings market is expected to grow from EUR 11.8 billion in 2020 to EUR 32.6 billion by the end of 2025. The figures are from a recent study by Reportlinker.com and prove just how much interest in digitized infrastructure and analytics solutions for building management optimization is increasing.While the total number of truly intelligent buildings worldwide remains small, an impressive array of technology has been developed for this emerging market. These innovations promise to do for buildings what smartphone technology has done for the phone, radically altering the way people interact with the built environment.
